Pieter van der Aa; 1659-1733.

Van der Aa, started his own bookmaking shop in Leyden in 1672, publishing an enormous amount of materials. He did branch out seriously in the atlas business in 1707, probably on account of the strong interest for geography with the Dutch public of that time. The golden age of the East India Company was over, but international trade was still a major economic trump for the Low Countries.
His cartographic knowledge and skills were rather limited, but he borrowed extensively from the masters of the art. His maps were quite decorative, and made the success of "Atlas Nouveau et Curieux" in 1710, and above all of the 27 volume "La Gallerie Aagréable du Monde" in 1729.

La Floride, suivant les nouvelles observations de Messrs de l’académie royale des sciences, etc.

This relatively small (11 ½" X 8 3/4"), derivation from the 1703 Guillaume Delisle work was first published by N Gueudeville in the 1713 "Le Nouveau Théatre du Monde".
Aa sheepishly copied all the attributes of its model (the good such as a modern representation of the Mississippi basin, and the bad such as the fictitious east-west mountain range & the straight course of the Apalachicola, down to picturing a lion in the cartouche, albeit this time smiling, instead of sleeping). Credit must be given to Aa for ignoring the de L'isle fantasy course of the St John River.
The map was reused in 1729 for the "La Gallerie Agréable du Monde". Some touch up may have been engraved at that time (see the New Orleans fort which was set up in 1718).
To make up for its small size, a surrounding frame (16" X 13 1/8") was printed. This why one can distinguish two plate marks on this map, one around the map proper, and one around the decorative frame. An expedient artifice, of rather seldom use by respectable publishers.
No text on verso.